dO yoU LoVe YoUR riDe?

(Picture credit: Singapore Kindness Movement)

Recently, Singapore Kindness Movement released a new courtesy campaign to encourage commuters to be considerate during their train and bus travel jouneys (ie. letting alighting passengers to get off first and to move into the train cabins instead of crowding at the exit/entrance etc).

Previously, a similiar campagin was launched with the singlish-loving Phua Chu Kang fronting the ads and the introduction of (IMO) a noisy jingle that was played on a frequent basis at the MRT platforms. This time round SMRT invited the iconic and stage veterans - Dim Sum Dollies to do the job.

If you noticed, their 'Love your ride' jingle is played everytime a train pulls into a station. I kinda like this new jingle which is subtley more soothing to the ears and pretty much pulls back to the time I walked into a theatre to watch a play. But of course, everyone has their own opinions and some have blasted the jingle for getting on their nerves with the clockwork broadcast each time.

Oh wells. You can't please everyone.